Sarah Jane Humphrey

A logo refresh for Cornwall based botanical illustrator Sarah Jane Humphrey. Sarah presented a sketched concept for the logo, intertwining plants from her paintings around a defined frame for the typography. This was then developed and carefully re-drawn, providing Sarah with a flexible finished product to use across her marketing material.

Sarah Jane Humphrey

Going with the grain

When it comes to wooden signage, Cornish based company The Grain are Europe’s market leader in 3D wooden sign systems. A clear, modern re-design of their logo better reflects their craft and strong portfolio of work.

The grain logo
The Grain business cards

Finance for Sustainability

Serious about making an impact, Finance for Sustainability helps create new private investment funds to solve social and environmental issues. Based in London, their solutions address the future of green spaces, sports facilities, and even energy generation across the UK.

Work included: Brand identity development, Website design, Website design and build. financeforsustainability.co.uk

Finance for Sustainability
Finance for Sustainability

Greenway – Property identity for an author’s estate

A place to relax, be inspired and discover. Greenway was once the holiday home of Agatha Christie and is now owned by the National Trust. Wanting to build on the story of the property and the huge influence Agatha Christie had, a sub-property identity, under the National Trust guidelines, was needed to give Greenway its unique voice. Captivating from the start, there were many layers and stories hidden within Greenway in which to explore creatively. Collections became a strong theme for the identity. Agatha was a great collector of inspirational objects and findings on her travels. Memories and experiences were also well documented at Greenway. Using collections as a theme allowed the different aspects of the property’s history to be showcased. The collections were grouped into: collections of ideas, collections of memories and collections of personal treasures.

Work included: Property identity design, Welcome leaflet design, Design of interpretation on-site. Designed in-house at Gendall. Illustrations by Elisa Cunningham.

Greenway National Trust
Greenway National Trust

Kingston Lacy – Spring interpretation

To celebrate spring, the National Trust estate Kingston Lacy created a trail of spring poems around the garden for visitors to enjoy and be inspired by. Each piece either reflected the flowers in bloom around the gardens or the location it was placed. Visitors were also asked to write their own poems inspired by the garden and enter them into a competition. Taking inspiration from the garden, a mix of copper plant markers and freestanding wooden panels delivered the poems to visitors throughout the estate. Each had laser carved detailing with a hand painted finish.

Designed in-house at Gendall. Signs produced by The Grain.

Kingston Lacy
Kingston Lacy, National Trust
Kingston Lacy, National Trust

Pendennis Shipyard – 25 years book

Celebrating 25 years of business, Pendennis Shipyard, Falmouth, commissioned a commemorative book, showcasing 25 yacht projects. These were a mix of completed yacht builds and concept only yachts, requiring the design of the book to allow for both photography and sketches to be showcased.

Designed in-house at Gendall

Pendennis Shipyard Falmouth
Pendennis Shipyard Falmouth
Pendennis Shipyard Falmouth
Pendennis Shipyard Falmouth

City Academy

City Academy run a range of evening, weekend and weekday performing arts and creative classes across London. They wanted to develop their brand presence in the market and deliver effective course information both off and online to their audience. Their website was their primary booking tool and each step in this process had to be re-designed and tailored to their customers. To support the website and promote individual courses further, a series of programmes were designed specifically for handing out at events. They also have a strand of workshops aimed at businesses, which created an opportunity to create targeted marketing material with a corporate twist.

Work included: Development of brand language, Creation of brand style guide, Programme marketing templates design, Corporate brochure design, Website design. Designed in-house at Gendall.

Modernist design icon – High Cross House

Designed by Swiss-American architect William Lescaze, High Cross House sits on the Dartington Estate, Devon. By the time of producing the interpretation work for High Cross House, the National Trust had acquired ownership. Opening it up to the public created the need for an identity for the property – to be presented through non-intrusive and complementary means of interpretation. Following the distinctive modern style of the building, the identity used two key colours (present around the property) and mirrored the lines of the building. Tear off A3 information sheets for the different rooms were an effective, non-permanent solution for telling the property’s story. The identity style also extended across into an exhibition and signage outside the property.

Designed in-house at Gendall

High Cross House Dartington
High Cross House Dartington
High Cross House Dartington

© KrystalFanning 2018