City Academy – in the spotlight
City Academy run a range of evening, weekend and weekday performing arts and creative classes across London.
They wanted to develop their brand presence in the market and deliver effective course information both off and online to their audience. Their website was their primary booking tool and each step in this process had to be re-designed and tailored to their customers. To support the website and promote individual courses further, a series of programmes were designed specifically for handing out at events. They also have a strand of workshops aimed at businesses, which created an opportunity to create targeted marketing material with a corporate twist.
~ Development of brand language
~ Creation of brand style guide
~ Programme marketing templates design
~ Corporate brochure design
~ Website design
Designed in-house at Gendall